Tracking Organic Traffic: Is Your SEO Strategy Increasing Website Visits?

As a website owner, you want to know that your website is doing well and that people are visiting it. One way to check if your website is performing is by tracking metrics that show how well your SEO strategy is working. Squarespace Analytics is a powerful tool that can help you track these metrics. Squarespace has built-in support for Google Analytics. It collects data from your website and presents it in an easy-to-understand format, allowing you to see how your website is performing over time. In this post, we'll go through 10 key metrics that you can track using Squarespace Analytics to see if your SEO efforts are paying off.

1.Tracking Organic Traffic: Is Your SEO Strategy Increasing Website Visits?

First up is organic traffic. This is the number of visitors that come to your website through a search engine like Google. Squarespace Analytics shows you a graph of your organic traffic over time, so you can see if it's increasing or decreasing. If your organic traffic is going up, that's a good sign that your SEO strategy is working!

2. Referral Traffic: Are Other Websites Linking to Yours?

Next is referral traffic. This is the number of visitors that come to your website from another website. Squarespace Analytics also shows you a graph of your referral traffic over time, so you can see if other sites are linking to yours. If your referral traffic is increasing, that's a good sign for your SEO too!

3.Keyword Performance: Analyzing the Success of Your Targeted Keywords

Another useful metric is keyword performance. Squarespace Analytics shows you the number of impressions and clicks each of your targeted keywords gets. This can help you figure out which keywords are driving traffic to your site and which ones you need to work on more.

4. Top Pages: Identifying Which Pages Are Performing Well on Your Site

Top Pages is another metric that's worth tracking. This shows you the pages on your website that are getting the most traffic. By checking this metric, you can identify which pages are performing well and which ones need some optimization.

5. Bounce Rate: How to Keep Visitors on Your Site Longer

Bounce rate is the percentage of visitors who leave your website after only visiting one page. Squarespace Analytics tracks this metric per page. If your bounce rate is going down, that's great news because it means visitors are spending more time on your site and exploring other pages.

6. Conversion Rate: Encouraging Visitors to Take Action on Your Site

Conversion rate is another key metric. This is the percentage of visitors who take a desired action on your website, like filling out a contact form or making a purchase. Squarespace Analytics tracks this metric too. If your conversion rate is going up, that means your website is doing a good job of encouraging visitors to take action.

7. Time on Site: How Long Are Visitors Staying on Your Site?

Time on site is another metric worth checking. This shows you how long visitors are spending on your website. Squarespace Analytics tracks this metric and displays next to each of your pages. If your time on site is going up, that's a good sign that visitors are exploring your site and finding it interesting.

8. Forms and buttons: Are Visitors clicking and submitting information?

Squarespace shows which forms and buttons are viewed and clicked on within your site. You can tell which buttons get clicks and where you may need to make strategic decisions to encourage visitor action on a specific page.

9. Mobile Traffic: Optimizing Your Site for Mobile Visitors

Mobile traffic is also worth tracking. This metric shows you the percentage of visitors that are coming to your website from a mobile device. Squarespace Analytics tracks this metric and displays it in a graph. If your mobile traffic is going up, that means more people are finding your site on their phones or tablets.

10. Page Load Speed: Is Your Site Loading Quickly Enough for SEO?

Last but not least, you should also check your page load speed. This is the time it takes for your website to load. You can use Google’s free page speed insights tool to see how your Squarespace site is performing. A quick site load time results in a better user experience and can positively boost your rankings in Google’s search engine.

Measuring SEO Success

Tracking these 10 metrics in Squarespace Analytics will help you see if your SEO strategy is working and if your website is performing well. By keeping an eye on these metrics, you can make adjustments to your strategy and improve your website's performance over time, making brand growth a breeze.