What is an email welcome series?

An email welcome series is a sequence of emails, automatically sent to individuals after they sign up for your email list.

An email welcome series is just good manners. When someone walks into your small business you greet them, introduce yourself, and treat them as guests. Good manners leave a good impression and a good impression makes visitors more likely to make a purchase or return to your store.

An email welcome series allows you to make a good impression when individuals subscribe to your email newsletter.

Cheltenham used Omnisend to create Anna an automated email experience tasked to do 3 things.

1. Say thank you for choosing to subscribe

2. Introduce the brand and the experience offered

3. Show appreciation with a discount code

Once the emails are designed and added to an automation workflow in Omnisend, we added a CTA on the homepage to start the customer journey.

What is Omnisend?

Omnisend is an online platform for e-commerce email marketing, SMS, and automation, similar to Mailchimp. You can manage subscribers, design, and send emails using drag and drop templates.

Omnisend makes featuring items in your Shopify catalog easy

Omnisend was the perfect choice in email marketing for Anna’s boutique for two reasons:

1. Shopify integration

2. Automations with ease

Omnisend partners with Shopify which makes creating emails featuring specific products from your store a breeze.

Click on the little shopping cart symbol and you can choose items in the store to highlight. It will auto-populate the name and price and add a button that will take customers directly to those items from the email.

Omnisend has a simple and easy to use automation workflow builder

Omnisend’s email automation makes it easy to introduce your brand to new subscribers and incentivizes potential leads to make a purchase. They even have templates to get you started.

All the features aside I personally enjoy the light minimalistic layout from Omnisend’s automation builder.

With clean lines and rounded corners to create a distinction between the emails and the actions, the workflow page presents a clean and easy aesthetic, easy on the eyes, and easy to use.

Since launching the email welcome series for Something else:

+772 contacts added to the customer journey

+ $1,000 from 3 part welcome series

+ $6,214.00 from welcome series and general email campaigns combined.

Ready to see how Omnisend can generate more revenue for you and more ease through automation? Click our affiliate link here to get started.

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