Cheltenham

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Something Else Boutique - Content Marketing Journey


Many small business owners see the importance of content marketing and social media. Most, however, don’t have the time, energy, or staff to manage their digital content effectively.

Cheltenham specializes in elevating brand strategy, design, and marketing; creating ease in the lives of small business owners and helping them move past content marketing roadblocks.


Brand Clarity

Anna’s Brand Values:

  • Originality

  • Fashion

  • Artistry

  • Inclusiveness

  • Fun

  • Sustainability

Content Crafted

A Small Business Bundle Packed with Personality

Something Else colorful and authentic brand identity guided by values shared by the store and its customers.

With consistent content marketing, Something Else experienced:

+ 150 new IG followers

+ 150 newsletter sign-ups

+$3,000 in revenue from email campaigns and automation.

Elevated Consistency

New photos? Every month. ✅

An Instagram feed to match the brand? On it. ✅

(Before) Instagram feed

(After) Instagram Feed

Social media managed. ✅

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Anna’s Journey towards more ease

  • Brand Clarity Session and Social Media Strategy

  • E-commerce Newsletter & Automations via Omnisend

  • Content Photography

  • Social Media Campaign

  • Pinterest Marketing

  • Monthly Social Media Management

  • Website Refresh

  • Welcome Email Series Automation