Something Else Boutique - Content Marketing Journey
Meet Anna
Anna is the Store Manager of Something Else boutique but when we first met she was also the store photographer, graphic designer, and social media manager, while volunteering to feed cats!
Cheltenham Ave stepped in providing ease for Anna and creating space for Something Else to grow.
Many small business owners see the importance of content marketing and social media. Most, however, don’t have the time, energy, or staff to manage their digital content effectively.
Cheltenham specializes in elevating brand strategy, design, and marketing; creating ease in the lives of small business owners and helping them move past content marketing roadblocks.
Brand Clarity
Anna’s Brand Values:
Originality
Fashion
Artistry
Inclusiveness
Fun
Sustainability
Content Crafted
A Small Business Bundle Packed with Personality
Something Else colorful and authentic brand identity guided by values shared by the store and its customers.
With consistent content marketing, Something Else experienced:
+ 150 new IG followers
+ 150 newsletter sign-ups
+$3,000 in revenue from email campaigns and automation.
Elevated Consistency
New photos? Every month. ✅
An Instagram feed to match the brand? On it. ✅
(Before) Instagram feed
(After) Instagram Feed
Social media managed. ✅
Anna’s Journey towards more ease
E-commerce Newsletter & Automations via Omnisend
Content Photography
Social Media Campaign
Pinterest Marketing
Monthly Social Media Management
Website Refresh
Welcome Email Series Automation
“Cheltenham has pretty much taken branding and marketing off my to-do list. ”
