Brand Identity Design
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Valuable conversations provide key discoveries into what makes your brand special
Includes:
A brand discovery workshop to articulate your brand’s mission, vision, values, and more
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Love your aesthetic.
Craft an authentic brand identity with a new logo, custom color palette and more!
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You’re something special. We’ll show them.
Bring your brand to life across relevant touch-points, leave a lasting impression
How to build a better brand with Cheltenham
ELEVATE YOUR BRAND
ELEVATE YOUR BRAND
We are devoted to crafting the brand you’ve always dreamed of, one as beautifully and thoughtfully designed as you are.
Our brand development approach combines insights driven by market research with your brand’s authentic identity. We pair clarity with expert design to craft a beautiful and thoughtful brand experience for you and your audience.
Why is branding important?
Branding is not just about looks. Branding is also what you say and what others say about you. Branding is how you look, what you do, and whether or not you do it consistently.
Your brand is your character and style, reinforced by your actions and how they are perceived by others.
Chapter One: Discovery
Craft Clarity
Our Brand Clarity Workshop helps us gather key insights to develop your brand. Discover your voice and visual style using collaborative brand dashboards managed in Milanote.
includes
Brand audit - understand and articulate your values, vision, mission, voice, aesthetic, and ideal audience
Brand archetype discovery - discover your brand’s inner personality and how your audience aligns with it
Competitor analysis - learn how your brand shapes up next to your greatest rivals and foes
Brand Dashboard - digitally house all the information your team needs to stay consistently on brand with design and messaging
Chapter Two: Design
Crafting your aesthetic
We design a comprehensive brand identity to showcase your best self
Includes
Logo and submark designs
Your brand’s custom color palette
A custom brand pattern
The perfect font pairings for your brand
Brand collateral like social post designs and business cards
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![Drio's Brand Standards Manual]()
Drio's Brand Standards Manual
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![Drio's custom color palette]()
Drio's custom color palette
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![Drio's perfect font pairing]()
Drio's perfect font pairing
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![Drio's logo designs]()
Drio's logo designs
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![Drio's brand collateral]()
Drio's brand collateral
Chapter Three: Development
Establish a memorable brand identity as we execute your brand’s design and messaging to resonate with your target audience and leave a lasting impression across all your digital avenues.
Robyn H., Founder & Principal Consultant, The Chiron Project
Cheltenham helped me put my vision into words, colors, images, and experiences. I went in expecting a new logo and website and left with CLARITY. The process that Cheltenham Ave. took my business through has been reflected in my content development, my partnership choices, even my business pitches (both formal and informal).
