Cheltenham: Beautifully & Thoughtfully Designed

We are devoted to crafting the brand you’ve always dreamed of, one as beautifully and thoughtfully designed as you are…

…because it should be easy to be who you are.

Our Services, Offerings, and Capabilities

A.

Brand Discovery: Understand your brand


Gain valuable insights using our discovery workshop. Establish clear brand guidelines to articulate your value and services. Guide content creation from a unified brand experience.

  • Brand Discovery Workshop

  • Market Research

  • Messaging and positioning

B.

Design & Creative: Design your aesthetic


Partner with expert creatives dedicated to crafting your vision.

  • Brand Identity Design (Logos, colors, patterns, typography, and more!)

  • Brand Photography

  • Cinematography

  • Graphic Design

C.

Digital Marketing: Build an effective online presence


Build an effective website that sells for you with content pipelines and campaigns automated across all your digital avenues.

D.

Ongoing Support: Optimize & Improve


We are your personal digital marketing team, focused on continuous improvement, attracting your ideal client, and reaching your business goals together.

Our Approach

Discovery

1.


Our discovery phase involves a thorough analysis of your brand, industry, and target audience to uncover key insights that will inform our creative strategy and ensure that your brand stands out in a crowded market.

Design

2.


During the design phase we craft a cohesive visual identity and messaging that communicates your brand’s personality and unique value proposition. We work closely with you to ensure that every aspect of your brand’s design is on-brand and impactful.

Development

3.


Our development phase brings your brand to life across relevant touch-points, executing your brand’s design and messaging to resonate with your target audience and leave a lasting impression.

Why Cheltenham?

No one can do it all on their own.


Many small businesses and nonprofits do not have a dedicated creative team. Often these companies will hire a single team member or intern tasked with handling every creative request from graphic design to photography, social marketing, and videography, adding strain to the individual and leading to burnout, inaction, and a lack of creativity. Often this results in low engagement and poor ROI.

Plenty of individuals who seek to become small business owners or entrepreneurs lack the technical skills, knowledge, and time to effectively design their brand and manage its content. Although free design services such as Canva make it easier to be a self-starter, having to do it all can lead to burnout, inaction, and a lack of creativity.


A creative community in your back pocket

Drio small business website redesign

The average price for a branding refresh from a design agency could cost you $30,000 - $50,000. Sourcing cheaper design services through platforms like Fiverr or Upwork takes time and can often result in a poor customer experience when working with a complete stranger.

Cheltenham provides branding and creative services, delivering high-caliber designs from local creatives with custom marketing strategies to fit your budget. We build search-engine-optimized strategies focused on ease and automation for content creation so you work smarter not harder. 

An avenue for better growth

Something Else Small business brand identity
The Chiron Project Brand Development

Buried Under Outdated Design & Content Clutter?

Not sure how to craft an authentic brand or an effective content marketing strategy? We’ll help you avoid common roadblocks that prevent you from looking and operating at your best.


Common roadblocks

🚩 Inaction

Looking to make progress in growing your brand? Lack of clarity can make it difficult to know which items to tackle first on your marketing to-do list.

🔥 Burnout

Managing multiple roles like graphic designer, photographer, and content manager can take a toll on your health. You shouldn’t have to do it all.

🚧 Poor Execution

Being overwhelmed can lead to low creativity with no time to dream up content that actually increases engagement.

Our guiding philosophies

  • We believe in sonder and the deep empathy that comes with.

    Sonder: the realization that each random passerby is living a life as vivid and complex as your own

  • We believe in vigilance and persistence — the beating drums of our feet against the pavement as we rise to show the world what it means to be passionate; forward moving.

  • We believe in doing our research to craft positive and diverse experiences for your communities.

  • We believe in community and the quality produced when there is more than one expert in the room.

  • We believe you are beautifully and thoughtfully designed and we’ll help guide your brand to be the same.

Cheltenham's mission is to craft beautiful and thoughtful brands, content, and spaces.

Cheltenham is a boutique brand development studio, currently based in Baltimore, Maryland. We support the growth of small businesses, entrepreneurs, and nonprofits. We love to see thriving communities, effortlessly managed, designed beautifully, and optimized for success. We complete the research and build the strategies to craft you a brand that outperforms your competition.

Our brand goals:

  • Design with clarity

  • Create ease for our clients and partnered creatives

  • Inspire organizational efficiency and innovation

Our Vision:

A world where we spend less time doing the work we dislike so we can spend more time with the peoeple we love.

View our Latest Project 

Meet the Founder

Gabriel David Carter 

Founder + Creative Director

Gabriel Carter is the Founder and Creative Director of Cheltenham. He has been endearingly called a brand therapist. He observes brands and their actions to design comprehensive strategies that maximize growth. He is dedicated to crafting positive experiences both internally and externally for brands, focusing on clean design, efficient workflows, content optimization, automation, and continuous improvement.

Gabriel has over a decade of design experience and has spent the last five years as a creative entrepreneur, implementing digital marketing strategies to help small brands and nonprofits articulate their value, attract new brand super-fans, and grow on autopilot.

He has spoken on growth, identity, and designing a life well-lived on various podcasts. He uses his framework for clarity and authentic growth to craft sleek, modern, and consciously designed brands. 

Meet Your Talent

We are design sages navigating brands to better engagement.

Nevin

Director of Photography, Cinematographer, Meadowlark

Maggie Brand Identity Designer
Nevin Baker Cinematographer

Maggie

Brand Identity Designer, Maggie Humphries Design Studio

Gabriel David Carter Creative Director Cheltenham

Gabriel

Creative Director/Brand Therapist, Cheltenham

Curiosity - We don’t just ask “what if” we actively chase bold ideas

Growth - An ongoing cycle of reflection and action

Empathy - Listening, understanding, and supporting the needs of our community

Joy - Days spent daydreaming and reading books. Moments with friends and family catching the sunset

Passion - The fuel to chase bold ideas

Quality - Our best work on every project

What we value

Creative people need time to sit around and do nothing

— Austin Kleon

but you can reach us here