Journal Entries
A 2023 luxury website redesign for Yuli Skin Therapy
Yuli wanted to start selling products in addition to offering services that can be booked through the website. We used Squarespace, a platform that simplifies online sales and booking services.
Building a Content Library with Airtable: How to Use Airtable to Organize Your Content
Airtable is a cloud-based tool that combines the features of a spreadsheet with the functionality of a database. It's designed to be highly customizable and can be used for a wide range of purposes, from project management to content creation.
10 Key Metrics to Measure the Success of Your SEO Strategy: How to Know If Your Efforts Are Paying Off using Squarespace Analytics
One way to check if your website is performing is by tracking metrics that show how well your SEO strategy is working. Squarespace Analytics is a powerful tool that can help you track these metrics. Squarespace has built-in support for Google Analytics. It collects data from your website and presents it in an easy-to-understand format, allowing you to see how your website is performing over time.
How to revamp your small business website this summer using Squarespace
By following these tips, you can easily create a website that looks great and is easy to navigate, mobile-friendly, and optimized for search engines.
Top 5 Things You Should Consider For Your Small Business Website Revamp: SEO, User Experience, Content, Goals, and Security
You’re revamping your website! And you want to look your best. Unsure where to start? As a small business owner or solopreneur, you should consider the following top 5 things
Maximizing Your Online Presence: The Essential Components of SEO Strategy
If you're looking to improve your website's ranking on search engines, you've come to the right place. In this post, we're going to break down the four key pillars of SEO strategy that you need to focus on: Links, Keywords, Site Performance, and Content.
Website Design -Camelback Performance & Consulting
Camelback Performance & Consulting is a sports psychology company that successfully supports elite performers in achieving their optimal health, wellness, and performance. They needed a new website designed to present their services and allow potential clients to request a consultation.
The Chair I Built a Brand In, The Austin Kneeling Chair from Sleekform
Optimal flow helps to produce innovation and heightens intuition. When sitting at my desk in a comfortable chair I produce my best work and I enjoy working. Can one chair really contain all that power?
How to use brand strategy to build an effective brand
To craft your brand strategy we first need to understand who you are and the tensions or misalignment between the brand, its audience, and their engagement. We like to ask questions that get our clients to think differently, allowing for richer conversations during the brand development process.
Building RCM Strategic Consulting a Digital Marketing Strategy to boost its rank on Google and attract new clients
We provided RCM Strategic Consulting with digital marketing research and the strategy to make intentional marketing decisions and attract their ideal audience.
Crafting a Modern Art Deco Brand Redesign for the Local Women-owned Baltimore Website Design Studio Drio
The new logo consists of bold graphical letter shapes. The playful curves on the bowl of the d and the stem of the r create a soft flow, moving the viewer’s eye across the logo. Even with bold letter shapes, there is movement and warmth.
An inside look at Cheltenham’s brand development process with The Chiron Project
Chiron is a renowned teacher from Greek mythology who mentored many of the greatest heroes. We built out the brand using the idea of empowering heroes as our north star. The various training and workshops provided by the Chiron project would serve as the equipment for the everyday hero.
Case Study - A year of Something Else (Growth Marketing in action)
Brand Development. Content Marketing. UX
Could Cheltenham absorb the branding and marketing responsibilities of Anna, the small business owner of the local boutique, Something Else?
Balancing creative play and productivity with Milanote
I wanted a tool that was more than a file manager, more than a note-taking app, and more than a to-do list. And I wanted it all in one place.
Meet the Creative: Nevin Baker is a local cinematographer elevating small brands
It’s a responsibility and a privilege. That’s why my favorite artists surround me at my desk, like my inspirations are all an audience to my work. Old friends that set the standard for what I strive to create for others. From the simplest projects to complex
Yuli K. Skin Therapy - Brand Development and Website Design
Her skills are quality. Her smile is bright and her energy vibrant. Cheltenham stopped by with local creative Nevin Baker to capture Yuli’s positivity and charm, providing her with high-quality images for marketing.
These 5 business lessons aligned with my personal growth journey
Ian Siegel, co-founder/CEO of ZipRecruiter and a best-selling author shares his lessons in growth. Many of his lessons resonated with my experience learning how to take steps towards my growth.
Helping Anna’s small business make $6,214.00 using an automated email welcome series in Omnisend
Omnisend is an online platform for e-commerce email marketing, SMS, and automation, similar to Mailchimp. You can manage subscribers, design, and send emails using drag and drop templates.
Meet the Creative: Gabe Carter, Cheltenham’s Founder & Brand Therapist
Lessons in experiencing more of what I love…