Building RCM Strategic Consulting a Digital Marketing Strategy to boost its rank on Google and attract new clients
Industry:
Economic Development
Timeline: 8 months
Deliverables:
Metrics & Analytics 101
Search engine optimization research and keyword strategy
Email Marketing Strategy
Squarespace Training Tutorials
Results:
The SEO research and strategy Cheltenham provided led to the RCM Strategic Consulting homepage ranking 3rd on Google.
Project Partners:
Meet Rebecca Murphy
Rebecca Murphy has over 30 years of experience in government, community development, nonprofits, and philanthropy. She is a thought leader, guest speaker, and subject matter expert in economic equity.
About the Brand
RCM Strategic Consulting is an economic development agency building elevated organizations, economies, and communities. Based in Chestertown, Maryland, RCM Strategic advances marginalized people and redistributes power. This mission-driven consultancy provides strategic expertise for businesses, nonprofits, communities, and local governments.
Our Project Contributions
Analytics and Metrics Tracking 101
Metrics are used to monitor, record, and measure progress over time. They are important for gauging a brand’s effectiveness and ROI.
We provided RCM Strategic Consulting with digital marketing research and the strategy to make intentional marketing decisions and attract their ideal audience. The aim of our recommendations was to drive the success of brand SMART goals.
Metrics 101
Squarespace + Google Analytics alignment
Tracking Recommendations
SEO Keyword Research and Implementation
SEO stands for search engine optimization and is a process for improving a website to increase its visibility when individuals search for products or services. Search engine optimization helps to attract your ideal client to your brand.
Using SEO research tools Moz and Ahreafs, we conducted keyword research and crafted a keyword strategy to be implemented on RCM’s new website. We highlighted sweet-spot keywords with a high monthly search volume, high organic click-through rate, and low ranking difficulty. We compiled our findings into a comprehensive report, offering content recommendations based on popular long-form keyword search terms.
SEO Competitor Analysis
Keyword Research
Page Descriptions
Content Recommendations
Email Marketing Strategy
Email marketing is a form of direct marketing which uses emails to promote a business’s products and services. We provided RCM Strategic with the strategy and structure for automated email campaigns using Squarespace.
Email marketing Strategy
Squarespace Training Tutorials
We believe in providing guidance to help small businesses maintain autonomy and efficiency when managing their brand. As part of RCM Strategic deliverables, Cheltenham provided Squarespace How-to training videos using Loom. We also provided a simple google document containing written instructions with images as well as video links to provide the client with multiple ways to digest the information.
4 Squarespace How-to tutorial Loom Videos
Squarespace How to Tutorial - Master Document
Digital marketing helps leverage the internet and technology to connect your brand to potential clients and promote products and services. We provided RCM Strategic Consulting support by building their digital marketing and content marketing strategies and delivering Rebecca Murphy the clarity her brand needed to design a webpage that attracts new clients.
