Website Design -Camelback Performance & Consulting
Industry:
Sports Coaching/Consulting
Project Timeline: 2 months
Deliverables:
Research and Discovery
Squarespace Website Design
Meet Sierra
Sierra Dimberg is a Latina Counseling Psychologist with a great deal of experience working with elite performers. She has worked in Major League Baseball as a Behavioral Science Consultant, with individual professional baseball players, collegiate football players, and youth softball players. Sierra has a passion for health and wellness. She started Camelback Performance & Consulting, PLLC to help others learn to perform at their optimal level in all areas of life.
Project Details
Camelback Performance & Consulting is a sports psychology company that successfully supports elite performers in achieving their optimal health, wellness, and performance. They needed a new website designed to present their services and allow potential clients to request a consultation.
Research & Discovery
Sierra took part in our Brand Discovery Workshop, designed to gather vital insights for the website refresh. It started with Eden, our brand questionnaire used to collect information and spark ideas around a brand’s ideal and authentic expression. This information is a vital foundation for brand clarity, allowing creative inspirations to flow from a united understanding of the brand.
Tone
Athleisure
Minimalist with a pop
Clean and simple
Green and white tea
Sporty
Theme
For The Elite - This theme encompasses the audience of elite individuals and the quality of service Sierra provides. This theme solidifies that the Camelback brand is for those who want to perform at their best.
Design & Development
The design of the Camelback website site focused on typography to design a home page reminiscent of a sports visual ad campaign. Using additional shapes and lines we created elements of a sports playbook, connecting back to Camelback's mission of helping athletes reach optimal performance. The design is serene and minimalistic with a pop of color, allowing the individuals who visit, an energizing space to think and perform at their best.
