Journal Entries
How to use brand strategy to build an effective brand
To craft your brand strategy we first need to understand who you are and the tensions or misalignment between the brand, its audience, and their engagement. We like to ask questions that get our clients to think differently, allowing for richer conversations during the brand development process.
Crafting a Modern Art Deco Brand Redesign for the Local Women-owned Baltimore Website Design Studio Drio
The new logo consists of bold graphical letter shapes. The playful curves on the bowl of the d and the stem of the r create a soft flow, moving the viewer’s eye across the logo. Even with bold letter shapes, there is movement and warmth.
An inside look at Cheltenham’s brand development process with The Chiron Project
Chiron is a renowned teacher from Greek mythology who mentored many of the greatest heroes. We built out the brand using the idea of empowering heroes as our north star. The various training and workshops provided by the Chiron project would serve as the equipment for the everyday hero.
Yuli K. Skin Therapy - Brand Development and Website Design
Her skills are quality. Her smile is bright and her energy vibrant. Cheltenham stopped by with local creative Nevin Baker to capture Yuli’s positivity and charm, providing her with high-quality images for marketing.
Something Else Boutique - Content Marketing Journey
When we first met Anna, Store Manager of Something Else boutique, she was also the store photographer, graphic designer, social media manager, and the rest of the marketing department, while volunteering to feed cats!
Cheltenham Ave stepped in to provide ease for Anna and create space for Something Else to grow.
Woodrow’s BBQ Content Marketing Journey
Woodrow’s BBQ is serving big flavor with smoked meats and delicious sides. Matt is the owner, manager, chef, server, and the list goes on. He’s chopping wood, building his iconic picnic tables, and settling in for a 12-hour brisket smoking process.
For Matt, that’s a regular Wednesday. Cheltenham Ave helped Matt take digital marketing off his plate.