When we first met Anna, Store Manager of Something Else boutique, she was also the store photographer, graphic designer, social media manager, and the rest of the marketing department, while volunteering to feed cats!

Cheltenham Ave stepped in to provide ease for Anna and create space for Something Else to grow.

Our idea was simple. Highlight the nostalgia of dressing up, the joy of shopping, and the power of finding your look. Cinematographer, Nevin Baker, delivered our vision in a professional video.