Journal Entries
Something Else Boutique - Content Marketing Journey
When we first met Anna, Store Manager of Something Else boutique, she was also the store photographer, graphic designer, social media manager, and the rest of the marketing department, while volunteering to feed cats!
Cheltenham Ave stepped in to provide ease for Anna and create space for Something Else to grow.
Content Marketing for Lisa’s Luxury Consignment Shop
Our idea was simple. Highlight the nostalgia of dressing up, the joy of shopping, and the power of finding your look. Cinematographer, Nevin Baker, delivered our vision in a professional video.
Woodrow’s BBQ Content Marketing Journey
Woodrow’s BBQ is serving big flavor with smoked meats and delicious sides. Matt is the owner, manager, chef, server, and the list goes on. He’s chopping wood, building his iconic picnic tables, and settling in for a 12-hour brisket smoking process.
For Matt, that’s a regular Wednesday. Cheltenham Ave helped Matt take digital marketing off his plate.
I Got My Eyebrows Micobladed (in Case You Want to)
This year my eyebrows began to fade due to alopecia and the thought of constantly drawing on my eyebrows with make-up every morning never appealed to me. But as the universe would have it, I was given the opportunity to explore micobalding.
What’s it like living with alopecia?
Alopecia an autoimmune disorder that causes the immune system to attack the hair follicles resulting in hair loss. I was eight-years-old when I was diagnosed with alopecia. From a young age, I struggled with my appearance, self-consciousness, and depression.
The Avenue ~ Issue No. 003
Alopecia is an autoimmune disorder that causes the immune system to attack your hair follicles triggering the hairs to fall out. Cheltenham Ave discusses what it’s like learning self-love and how to live well with the stress of a changing appearance.
Joy After Alopecia is Reflecting On Locs To Loss
Getting locs was a commitment and losing them was devastating. I realized this loss was going to be permanent and that I had to take back control. I had to cut the remaining locs. Joy After Alopecia details my journey to finding happiness and goodness in all things despite the fact that I have Alopecia.
Why you should be your first love and 5 ways for self intimacy
I didn't know how to supply self-love and care for myself. Instead, I thought, who would find me attractive with alopecia? Who would make me happier?
Deciding when to shave: Reclaiming My Identity
We all know what comes next. The daily terror of finding more patches. Being anxious about patches growing larger. Fear over patches showing when the wind blows your hair just the right way. Loss of control as you can no longer keep the hairstyle you love. I had finally accepted Alopecia as a part of my life. Not in a way that defined me, not in surrender. But in self-preservation.
The Avenue ~ Issue No. 002
Alopecia is an autoimmune disorder that causes the immune system to attack your hair follicles triggering the hairs to fall out. Cheltenham Ave discusses what it’s like learning self-love and how to live well with the stress of a changing appearance.
While You’re Listening…
How do I continue mundane daily tasks while injustice and pain are boiling over into riots and protests? I can't ignore my own anger and grief. But how do I wage war against such widespread and deeply ingrained systems of injustice? I may not be able to control what's happening out in the world but I can control my thoughts and perspective. I can contribute by using my voice to promote a more inclusive and empathetic environment. Black lives matter.
Deciding when to shave: Accepting the Journey
We all know what comes next. The daily terror of finding more patches. Being anxious about patches growing larger. Fear over patches showing when the wind blows your hair just the right way. Loss of control as you can no longer keep the hairstyle you love. I had finally accepted Alopecia as a part of my life. Not in a way that defined me, not in surrender. But in self-preservation.
12 Honest Questions About Alopecia Featuring My Mom!
Parenting can have some difficult moments. When a child is diagnosed with alopecia, the whole family is swept up into a whirlwind of change. There are doctor appointments, questions, treatments, and you are just looking to assure your child will live a happy life in a world that can be very cruel. Through honest conversations, we are given a chance to provide guidance through our experiences and the lessons learned.
4 effective ways to start living a mentally luxurious lifestyle today
Living a mentally luxurious lifestyle is about protecting your time, your energy, and worrying about yourself. But how can this mantra be put into practice? Here is what it means to worry about yourself…
Deciding when to shave: The Decision
For those with Alopecia, it is a daily challenge to look in the mirror and accept that how we look, and therefore who we are, will change abruptly and without our consent. At some point, the disease becomes less about losing the hair itself, and instead about losing our identity.
The Avenue ~ Issue No. 001
Alopecia is an autoimmune disorder that causes the immune system to attack your hair follicles triggering the hairs to fall out. Cheltenham Ave discusses what it’s like learning self-love and how to live well with the stress of a changing appearance.
Overcoming Anger
Along with feelings of embarrassment, I struggled with conflicted feelings of anger. I didn’t ask for alopecia. I didn't ask to be jeered at or ridiculed. It infuriated me that people couldn't be empathetic about something I have no control over. I was angry at myself, angry at my hair, and angry that I couldn't control my situation…
A Reflection on Surviving High School with Alopecia
In life and alopecia, there are lessons and blessings. Unfortunately, some lessons are harder to swallow. Prom was one of those lessons for me. I'm still learning to let go of the anger and guilt I feel because I wasn't accepting of my appearance. But through the lesson, I…
My Alopecia Diagnosis - Rory
I was sitting at the family computer writing a history paper on a school night, and in typical stress mode, I ran my hand through my hair. That’s normal, everyone does it. What wasn’t normal was suddenly feeling a spot that was...smooth. Smooth as a baby’s bottom you might say. I immediately ran downstairs freaking out, and collapsed in my mother’s lap in a puddle of tears…